Part 2/8:
One of the primary hurdles for Amazon is tackling the issue of "AI hallucinations." This term refers to the phenomenon where generative AI models generate incorrect or nonsensical responses. For a virtual assistant like Alexa, providing accurate and relevant information is critical.
Moreover, there is a pressing need for Alexa to maintain its reputation for speed and reliability. Since the launch of OpenAI’s ChatGPT, the competition in the artificial intelligence space has intensified, pushing companies to innovate rapidly. Amazon understands that incorporating new language models into the existing framework of Alexa—originally designed to be simpler—has proven complex.