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Models such as those used by ChatGPT excel in generating nuanced texts and engaging in complex conversations. However, they often struggle with the speed and precision required for an effective virtual assistant. Amazon faces the challenge of striking a balance between enhancing Alexa’s conversational capabilities and preserving the efficiency that users have come to expect.
Monetization Strategies
In addition to the technical challenges, Amazon must devise a plan to monetize this new iteration of Alexa. The company is exploring various business models, including subscription services and partnerships for product sales.