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Flamengo has secured three new sponsorship deals worth over R$20 million. These partnerships include signage on team jerseys and branded opportunities during interviews, demonstrating the club's strong marketability. The sponsors are "Tchaco," "ABC da Construção," and "Drive," further enhancing Flamengo's financial stability as they prepare for the upcoming season.
This influx of revenue is crucial as it allows Flamengo to focus on strengthening their squad without relying solely on transfer fees or player sales. The renewed focus on branding opportunities indicates a broader strategy for growth, aiming to capitalize on Flamengo's substantial fanbase and commercial appeal.