Part 4/6:
Experts and commentators gathered for a discussion surrounding Neymar's return have debated the implications for Santos. Being creative and innovative in marketing while tying it to on-field performance has been deemed essential for the success of this move.
The dialogue also highlights how marketing triumphs cannot be solely reliant on titles. According to insights shared, Santos hopes to leverage Neymar’s name significantly, regardless of immediate sporting success. Opinion is split on whether his previous reputation and involvement can translate into actual performance on the field that would satisfy fans and stakeholders alike.