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A crucial element to the success of Palmeiras’ youth sector is João Paulo Sampaio, who has overseen the academy for nearly a decade. Under his leadership, there has been a marked improvement in player development and sales, with many referring to him as a vital asset for the club. Sampaio’s stewardship has transformed Palmeiras from a club that lagged behind others like Sao Paulo and Santos in youth development into a formidable competitor.