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The new sponsorship reflects a staggering 75% increase over Fortaleza’s previous sponsorship contract, which was with a rival betting company, yielding only 20 million reais per season for the last two years. This substantial rise in financial backing from the new partner, now known as Cassino, underscores a growing trend in Brazilian football where clubs outside the traditional powerhouses of Rio de Janeiro and São Paulo are beginning to make strides in revenue.