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The trailer, a significant shift from previous teasers, aims to establish the legitimacy of Sam Wilson as the successor to Steve Rogers. It showcases their journey, emphasizing the passing of the shield and the relationship between the two characters. However, the reaction from the audience has been polarized. With the film's reputation already under scrutiny, the trailer has laid bare the challenges it faces in capturing public interest.
The plot suggests a global conflict over a Celestial's body—now a significant plot device—which some audiences find convoluted and lacking in coherence. The introduction of adamantium and other Marvel lore also adds layers that might confuse rather than engage viewers.