Part 1/11:
The Evolving Landscape of Football Broadcasting in Brazil
In recent developments within the Brazilian football broadcasting arena, a notable shift has occurred with Wall Play acquiring the rights to air 91 matches from the Campeonato Paulista. This strategic move has stirred the market, compelling traditional broadcasters to adapt in order to retain their viewer base. Following Wall Play's acquisition, TV Globo, a longstanding powerhouse in sports broadcasting, responded by securing an increased number of matches from the Campeonato Brasileiro, effectively maintaining its dominance with approximately 90% of these games.