Part 2/11:
Though competition in the broadcasting sector intensified with the formation of two leagues, the outcome for Globo still tipped heavily in its favor. Thanks to strategic negotiations, Globo managed to secure the rights to 80% of games on an exclusive basis, despite the competitive landscape. The broadcaster's move involved a significant investment of around R$3.8 billion, a reduction from previous expenditures of R$4 billion, showcasing its adeptness in negotiating favorable conditions under increasingly complex market dynamics.