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The Neymar Effect: A Game Changer for Santos FC
Neymar's much-anticipated return to Santos FC has already made waves in the club's financial and social media landscapes. Since the announcement of his comeback to Brazil, the Santos organization has seen a meteoric rise in both new memberships and social media followers. Reports indicate that Santos gained 20,000 new members within a week of Neymar's arrival and surged to over 6.1 million followers on Instagram.