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The increase in engagement is remarkable. Before Neymar's signing, Santos had around 3.5 million followers on Instagram. In just a matter of hours following his introductory party and first training session, the account spiked to 4 million followers. As of now, the growth trajectory continues unabated, and the follower count has grown to 6.5 million, showcasing the impact of Neymar's star power.
Soaring Popularity and Financial Impact
Santos's online presence and fan engagement aren't the only metrics seeing marked improvements. Various studies have pointed out that the club is set to reach a combined 18.9 million followers across all social media platforms, a steep escalation from 14.1 million followers recorded a year prior—a rise of 34%.