Part 6/9:
While the emotional aspect of Neymar's return plays a significant role in its reception, the transaction is not merely sentimental. Analysts stress that Neymar's deal represents a clear business opportunity for Santos despite the costs involved. His salary might be considerable, but the return on investment through sponsorships and merchandise sales is expected to offset those expenses.
The financial discussions around his contract are crucial. Although negotiations suggest he has a stake in sponsorship deals, which could account for 90% of new deals brought in, Neymar's participation at Santos feels less like altruism and more like a mutually beneficial arrangement. Both Neymar and the club are seen as corporate entities seeking to maximize their potential during this temporary union.