Part 5/9:
The agreement has created two significant blocks — Libra and Liga Forte União. Initial expectations falling short of projected outcomes have led to rampant speculation about which block has fared better. Arguments suggest that none of the clubs have truly ‘won’ as initial revenue forecasts did not materialize into the anticipated gains.
Unaired Expectations and Future Dynamics
The forecasted surplus expected from negotiations was significantly deflated, causing frustration among clubs. The transfer of participation from high-profile clubs has changed the stakes in negotiations and may alter future collaborations related to broadcasting rights. The perceived inequities have fueled a spirit of competition that continues to drive negotiations.