Part 5/7:
The Arrival of Juan Carlos Osório
One defining moment during his time at São Paulo was the appointment of Juan Carlos Osório as head coach. Borjo characterized Osório as a unique presence in the club, with innovative ideas that were a departure from the norm. However, the juxtaposition of managerial philosophies within the club created confusion, leading to mixed results. Despite the promise displayed during Osório’s time, misalignment in club philosophy ultimately hindered long-term success.
"We learned the hard way that seamless integration between management and coaching philosophy is crucial," Borjo recounted. The failure to maintain stability amid a revolving door of managerial appointments often points to a lack of cohesive vision—a fundamental flaw in club operations.