Part 3/7:
Financial Considerations for the Club
Shakira's concert is projected to generate significant revenue for the São Paulo FC, estimated around three million Brazilian Reais. This revenue structure forms part of an overarching financial agreement with Live Nation, encompassing a five-year contract worth 60 million Reais. Such partnerships are increasingly essential for Brazilian clubs today, even if it requires moving games away from their primary stadiums—a situation reflected in other clubs, including Palmeiras.