Part 5/10:
The marketing implications of Neymar's return are significant. The addition of a QR code on jerseys to enable direct purchases signifies an intent to capitalize on digital sales, a potential avenue for boosting revenue. The partnership with brands like Umbro also plays a crucial role in shaping the club's financial landscape, reinforcing the bond between Neymar's image and Santos' marketability.
Yet, with this marketing potential comes the challenge of delivering consistent on-field performance. The team needs to perform well competitively for the projected market growth to materialize. A lack of success on the pitch may undermine the potential benefits of Neymar's return.