Part 5/8:
A dedicated panel discussion led by prominent figures such as Carla Mayumi, co-founder of Talk, focused on the implications of AI in content production. Experts raised concerns about AI's potential for misinformation while acknowledging the advantages of employing AI for rapid video production and content creation. They praised the adaptability of the industry but noted the ongoing need for learning, as AI becomes increasingly integrated into everyday functions.
The talks underscored that communication has entered a new era, moving away from traditional methods like television ads towards more community-driven content, as emphasized by Yuri Mussoli, Head of Creative Lab at TikTok.