Part 1/8:
Concerns About the Rise of Artificial Intelligence and Its Impact on Consumer Behavior
As the digital landscape evolves, the emergence of artificial intelligence (AI) technologies has significantly altered how individuals interact with the world around them. This shift brings both promising opportunities and serious challenges, particularly in how younger audiences engage with technology. Fátima, a specialist in market research, shares her concerns regarding the implications of AI usage among Brazilian citizens, particularly its repercussions on societal behavior and mental health.