Part 4/8:
On a more commercial level, Fátima points out the pervasive issue of misinformation facilitated by AI in the realm of influencer marketing. Each week sees a new wave of content produced by influencers—much of which is misleading and, at times, blatantly fake. This trend is particularly alarming as it relates to financial products, like banking services and gambling advertisements, often disguised as legitimate content. These fraudulent schemes pose significant risks to consumers, who may unknowingly engage with malicious content that masquerades as reputable advertising.