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With her active involvement in the Brazilian advertising self-regulation committee, CONAR, she emphasizes the ongoing struggle to combat these issues. Despite various meetings and discussions centered on consumer complaints about deceptive advertising, the persistence of these challenges remains markedly evident.
Conclusion: The Way Forward
While acknowledging the transformative potential of new technologies, Fátima stresses that they inevitably bring forth unprecedented problems that demand urgent attention and action. As society continues to grapple with these rapid changes, the collective responsibility lies in understanding how best to navigate the murky waters of digital interactions and the effects of AI influence.