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Berta has made a name for himself in the world of football, particularly during his notable tenure at Atletico Madrid, where he spent 13 successful years. His journey into football was unconventional; he initially started in banking before transitioning into sports management and began his career at lower-tier clubs in Italy like Palmer and Genoa. Berta's standout role at Atletico Madrid saw him develop a strong partnership with coach Diego Simeone, bringing in world-class talents such as Antoine Griezmann, Rodri, and Kieran Trippier.