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What sets Berta apart is not just his keen eye for talent but also his more reserved personality; he shuns the spotlight, preferring to work diligently behind the scenes. His hiring at Arsenal is seen as a strategic move to infuse fresh thinking after a couple of lackluster transfer windows.
Challenges Ahead for Berta
Taking up the role of sporting director at Arsenal comes with its own set of challenges. Jeff Shes emphasizes that Berta's immediate task is to source world-class players within Arsenal's budget constraints. The financial landscape has changed, and while Arsenal can offer decent wages, they cannot compete with some of the other Premier League heavyweights.