Part 1/8:
Pedrinho Lourenço's Reality Check as Owner of Cruzeiro
In a compelling recent interview, Pedrinho Lourenço, the owner of Cruzeiro's SAF (Sociedade Anônima do Futebol), expressed some stark realizations about the complexities of running a football club. As a well-established businessman, known primarily as the owner of the popular supermarket chain BH, Pedrinho had prior experience in the club's operations but has recently found that the challenges of football administration are far more intense than anticipated.