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The Challenges Faced by Starbucks: A Deep Dive into the Coffee Giant’s Struggles
As one of the most recognizable brands globally, Starbucks has established itself as a household name, often perceived as the quintessential coffee experience. However, beneath the polished surface of the iconic green siren lies a company grappling with a myriad of issues, including declining sales, employee dissatisfaction, and shifts in consumer preferences. In an era marked by intense competition and changing market dynamics, Starbucks is at a critical juncture — striving for a revival of its foundational ethos while responding to contemporary challenges.