Part 2/4:
This begs the question of what constitutes 'interest' in the eyes of consumers. The algorithm thrives on engagement metrics—likes, shares, and comments—which often correlate with emotional content that elicits strong reactions. The desire for information can sometimes morph into a craving for outrage, creating a feedback loop that rewards extreme viewpoints.
Choice vs. Compulsion
Critics argue that while individuals ultimately have the power to turn off their devices, the situation is not as straightforward as it may appear. People can and do become addicted to the rapid-fire consumption of engaging content, which can mirror behaviors seen in substance dependency.