Part 3/7:
Jaguar's marketing efforts were met with a flurry of responses on platforms like X (formerly Twitter), where many users expressed bewilderment and dissatisfaction. Comments ranged from confusion about the brand's new logo to criticisms suggesting that the company took a substantial amount of time for an underwhelming reveal. However, Jaguar defended this fundamental shift, framing it as a transformative leap into a new era rather than a simple phase-out of the old brand.
Amid the skepticism, the launch created an undeniable buzz, resurrecting interest in a brand that many had written off. Executives proudly unveiled the Jaguar Type 0000, a concept vehicle showcased at Miami Art Week, which provides a glimpse into the brand's forthcoming electric lineup set to debut in 2026.