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Despite the positive impressions, Rika warns that Jaguar's strategy is inherently risky. The decision to transition to an entirely electric lineup coincides with a global environment where EV sales are stagnating in certain regions, and consumers increasingly desire more affordable models. However, Rika believes there remains a significant market of consumers who view their cars as luxury items and extensions of their personal identity.

The Gamble of the Automotive Landscape

With the entire automotive industry undergoing seismic shifts due to technology changes, evolving consumer habits, and stringent regulations, Jaguar's gamble could either pay off or fall flat. The question remains: can the brand leverage its storied past to garner a loyal future customer base?