Part 4/9:
This misalignment between individual aspirations and technological objectives begs the question: How have we placed so much trust in these digital tools? Marketing often presents these devices as enablers of our lives, yet the underlying function is to benefit from our attention—an unsettling truth that is recognized even by industry leaders. For example, Netflix's CEO famously noted that their main competitor is not just other streaming services, but sleep itself, reflecting a fierce battle for our waking hours.