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The introduction of AI features like ChatGPT is expected to motivate some consumers to upgrade their devices. However, Baharon pointed out that while the buzz around ChatGPT may attract attention, it may not be the sole driver of upgrades. Instead, many users may simply be bored and looking for new features to rejuvenate their experience. Familiarity with ChatGPT among regular consumers means that its presence on the iPhone could be perceived as a valuable enhancement, encouraging upgrading.
Baharon also noted that integrating AI into smartphones is a relatively new experience for most consumers. As Apple positions this advanced technology front and center, the goal is to create a more compelling ecosystem and deepen user engagement with their devices.