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The atmosphere around Trump has shifted dramatically; the once-controversial figure is now seen as a welcomed guest in the business community. Major players such as Tim Cook, Mark Zuckerberg, and Jeff Bezos are either seeking meetings with him or have already met, seeking to align themselves with the new administration—which is a marked difference from the hostility he faced during his first term.
Trump himself has expressed surprise at the newfound camaraderie: “In this term, everybody wants to be my friend. I don't know. My personality changed or something,” he muses.