Part 5/9:
Marketing, much like sales, revolves around understanding your target audience and building relationships over time. Position your brand effectively, using stories and experiences to connect with your customers. Ensure that your interactions leave a positive impression and add value to your audience.
Securing Funding: Getting Investors and Sponsors
Understanding your financing options is crucial. Not all businesses require external funding, and sometimes innovative revenue generation through pre-sales, crowdfunding, or partnerships can be just as effective.
When seeking investors, don’t just focus on showing them your business. Instead, reach out for their expertise; seek the value they can bring. This relationship can lead to a more fruitful engagement.