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According to Kovach, CEO Tim Cook has seemingly lost confidence in Giannandrea’s capabilities, prompting a reassignment within the company. The executive who initially led the AI division, Giannandrea, will no longer oversee the Siri group formerly under his command. Instead, management will now fall to the executive behind Apple's Vision Pro project, indicating a strategic pivot in leadership to revitalize AI development, particularly the Siri platform that had once been positioned as a flagship feature for upcoming product launches.