Part 4/9:
One of the most daunting tasks for any new business is acquiring its first paying customer. The Parlay team shares insights into their own journey, illustrating that it took time and perseverance. Their approach involved engaging directly with banks and understanding their needs through comprehensive discussions. By iterating on feedback and conducting thorough market research over several months, they were able to identify a problem worth addressing and build a solution that banks truly required—an AI-powered loan intelligence system.