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Dr. Birx became a familiar face during pandemic briefings, known for her multicolored scarves and calm demeanor. Alongside Dr. Anthony Fauci, she was one of the leading authorities issuing guidelines on social distancing and masking, and promoting vaccines as primary tools for combating COVID-19. Initially, the vaccines were marketed with a promise to significantly reduce infection rates, with officials like President Biden asserting that increased vaccinations would end the pandemic.
However, as the pandemic wore on, various public health messages were met with criticism. Experts began questioning the blanket vaccination strategy that disregarded individual health considerations and past infections, leading to a growing vaccine hesitancy among the populace.