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In addition to improving the supply chain and reducing waste, Keep It Cool emphasizes sustainability through comprehensive resource utilization. Fishermen’s by-products are treated with equal respect as the prime fillets, ensuring every ounce of potential value is maximized. This focus on sustainability is not just beneficial for the environment; it significantly supports the local economy.
Partnerships forged by Keep It Cool, such as with local vendors, empower individuals within the community. Stories abound about how women, including single mothers and widows, benefit financially from selling fish by-products, which help feed families, pay rent, and cover school fees for children. Such empowerment raises the standard of living in some of the most vulnerable communities.