Part 2/10:
The recent Super Bowl advertisements highlighted a significant shift in the EV industry. Unlike previous years when automakers prominently showcased their electric models, this year saw a notable absence of EV promotions. Jeep's advertisement featuring Harrison Ford, which emphasized a broader range of vehicle options—both electric and gasoline-powered—served as a reflection of this cultural pivot. It raises concerns about the future of EV sales and how market perceptions may be shifting away from electric mobility as a mainstream choice.