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The allure of hip-hop has captivated many, particularly young artists who have grown up in a digital world. The story begins with quiet moments spent on computers, where the beats and rhymes of hip-hop became an integral part of their identity. These young stars like Rich Brian often found themselves alone, navigating two worlds: the environments they lived in and the vibrant culture they consumed online. This schism is not merely a backdrop but a pivotal part of their artistic evolution, where they learn to express themselves through language and culture they were initially distant from.