Part 4/8:
So why has there been such a surge in VPN advertising? As highlighted, the past five years saw VPN companies making staggering amounts of revenue—$25 billion in 2019 alone, skyrocketing to an anticipated $350 billion within the next decade. This profitability undeniably drives companies to flood the market with ads, appealing to consumers' incipient fears around online privacy and security.
Most people aren't entirely aware of the nuances of internet privacy. Thus, advertising scripts are written to scare viewers, suggesting that VPNs are the only tool standing between them and potential threats lurking online. This marketing strategy effectively capitalizes on consumer uncertainty, convincing them that a VPN is a necessary protection, even when it may not be.