Part 5/10:
The Shady Club extension works seamlessly in the background while users browse their usual online shops. When users come across a product, the extension displays sustainability ratings and offers comparable alternative products from ethical brands. This approach empowers users to make informed decisions without the overwhelming effort typically required to shop sustainably.
Jenny notes, "Becoming a sustainable fashion consumer is a journey, not a destination.” The Shady Club extension is aimed at consumers eager to start making sustainable choices but unsure of where to begin.