Part 6/10:
The technology powering Shady Club is geared towards streamlining consumer access to sustainability data. By utilizing APIs, the extension pulls information from brands regarding their sustainability practices. Through AI algorithms, it can match products effectively, offering users similar choices from ethical brands, thereby enriching their shopping experience.
The goal is to create an intuitive tool that breaks down the barriers to discovering sustainable fashion, while simultaneously dispelling misconceptions about its exclusivity and high costs.