Part 2/9:
Amber opens the discussion by humorously highlighting the absurdity of fast fashion hauls, portraying them as a "flex" about acquiring numerous cheap garments. She acknowledges the shift in social media from sharing personal experiences to becoming platforms for advertising, particularly through influencers. As traditional advertising becomes less effective, companies now leverage influencers to reach audiences more creatively.
Haul videos have proliferated across platforms like TikTok, Instagram, and YouTube, with influencers often presenting massive quantities of clothing items as a regular occurrence. The allure lies in the perceived benefits of these purchases, often showcased under the guise of affordability and style.