Part 6/9:
The culture of haul videos not only normalizes excessive consumption but also influences public attitudes towards shopping and sustainability. Amber reveals that over 75% of people rely on social media for purchasing advice, reflecting the shifting landscape of consumer trust—from celebrities to relatable influencers. This perceived authenticity leads many viewers to purchase products promoted by influencers, despite the lack of genuine need.
The statistics are eye-opening; around 1 in 5 consumers have made an influencer-led purchase in the last three months. This data challenges the notion that haul videos have little impact, highlighting the potential of influencer marketing to shape consumer habits.