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Teemu, a China-based e-commerce platform, has quickly gained traction since its founding in 2022, becoming the most downloaded shopping app in the U.S. by February 2023. Despite primarily featuring goods priced under $2, Teemu has spent massive amounts on advertising—over $36 million during the Super Bowl alone—to boost its visibility. From quirky fashion items to household appliances and sex toys, the platform has taken the "as-seen-on-TV" shopping experience and placed it on steroids.
However, as appealing as it might seem to find all sorts of unique products at bargain prices, there are unsettling implications behind these deals.