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Shen: The Controversial Rise of an Online Fast Fashion Giant

In the past three years, few brands have captured the attention of the online fashion landscape like Shein. Since its emergence in 2021, this fast-fashion retailer has generated an astounding 69.8 billion views on TikTok, showcasing its dominance through social media hauls and trending hashtags. However, this meteoric rise has not been without significant backlash, primarily related to the company's controversial business practices.