Part 2/11:
The backlash escalated in 2022 when a report from Public Eye revealed shocking revelations about Shein's labor practices. Workers producing Shein garments earned as little as 4 cents per item, laboring in grueling conditions for up to 75 hours a week. This initiated a surge in social media campaigns, such as #BoycottShein, which called for accountability regarding the company's environmental and labor practices. Critics pointed to a failed PR stunt where influencers were treated to a factory tour that was limited to just one of Shein's many factories, further complicating its public image.
While Shein's business practices continued to face scrutiny, it remains essential to understand the brand's background and how it has altered the fast-fashion landscape.