Part 3/11:
Founded in 2008 by Chris Xu, Shein initially specialized in wedding dresses before expanding its offerings to include a range of trendy, low-cost apparel. The brand rapidly surged ahead in the fashion industry, particularly capturing the interest of Generation Z consumers. Unlike traditional fashion cycles that observe seasonal patterns, Shein employs a model known as "real-time fashion." This revolutionary approach allows the brand to create 2,000 to 10,000 new styles daily, leveraging advanced AI and data analytics to identify and capitalize on emerging trends almost instantaneously.