Part 8/11:
Despite considerable negative publicity and overwhelming reports of exploitative labor and environmental damage, Shein's popularity remains remarkably resilient. In fact, Shein's revenue grew by an eye-watering 43% from 2022 to 2023, soaring from $22.7 billion to over $32 billion. Projections suggest this figure could ascend to $58.5 billion by the end of 2025.
Shein's Instagram following has simultaneously seen impressive growth, from 20 million in 2021 to nearly 30 million by late 2023. With 88.8 million active shoppers globally, Shein’s app was the most downloaded fashion application in 2023, illustrating a staggering disconnect between consumer awareness and purchasing behaviors.