Part 6/10:
Understanding the Customer Base
Sun & Swell’s target customers are typically busy individuals—often women and working mothers—looking to lead more sustainable lifestyles. These customers seek to make better choices for their families while confronting the chaos of daily life. Understanding customer needs has guided Flynn's strategy, helping her reshape product offerings in response to market demands, including both organic and non-organic options.
The Innovations in Packaging
Kate Flynn’s quest for sustainability led the company to explore alternative packaging solutions, leading to the adoption of compostable materials—some derived from wood pulp and non-GMO soy. As industry standards evolve, Flynn expresses ambition for the future, eyeing seaweed-based packaging solutions.