Part 7/10:
Also central to their approach is the innovative Send Back Program, where consumers can return used packaging for composting. This program has been well-received, evidencing a community willing to support brands that prioritize environmental responsibility.
Sustainability and Financial Models
Flynn’s unique approach to sourcing funds for Sun & Swell also sets the company apart. Eschewing traditional venture-capital routes, she has embraced equity crowdfunding, allowing anyone to invest in the company's growth for as little as $500. This model democratizes investment in sustainable businesses, fostering a sense of community ownership and aligning investor interests with the company’s core sustainability mission.