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Finally, many brands engage in greenwashing—presenting themselves as more sustainable than they are. This misleading marketing can obscure the basic human rights and environmental regulations they fail to comply with.
What Sustainable Fashion Looks Like Today
So, if this is what sustainable fashion isn't, what does it look like? In essence, sustainable fashion entails an ethical approach to designing, sourcing, manufacturing, and selling clothing that strives to minimize the industry’s impact on both people and the planet.
Key Genres of Sustainable Fashion
Sustainable and ethical fashion can be categorized into various genres, including:
Zero Waste Fashion: Designs that minimize fabric waste.
Circular Fashion: Systems that maximize material reuse.